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  • Writer's pictureBe Interactive

Fresh Fish - a lesson from the Japanese!

We think you’ll enjoy this one.

Let us set the scene. The Japanese have always loved fresh fish - look no further than the most successful restaurants in the big cities of Tokyo, Osaka and Kyoto - they’re all sushi-based!

However, there’s one slight issue that makes the demand for fresh fish a tad complex - the water close to Japan has not held much fish for decades. So, to feed the Japanese population, fishing boats had to get bigger and bigger, and have had to go further and further afield.

The further the fishermen went, the longer it took to bring the fish back to shore. Other than a drain on fuel, what else did this mean? Well, the fresh weren’t as fresh, and so the price the fisherman could get for their haul would decrease.

To solve this problem, the fishing companies installed freezers onto their boats. Genius.

They would catch the fish and freeze them then and there at sea. The freezers allowed the boats to go further away, and stay out longer. However, the Japanese could taste the difference between fresh and frozen fish. Bummer.

They did not like the taste of the frozen fish, and so the frozen fish could only be sold at a lower price.

What did the fishing companies do? They installed fish tanks. They would catch the fish and stuff them in the tanks, fin to fin. After a little thrashing around, they were tired, dull, and lost their fresh-fish taste.

The fishing industry faced an impending crisis! But today, they get fresh-tasting fish to Japan with ease - so what changed?

Be Interactive can reveal that the Japanese fishing companies still put the fish in the tanks but with the added bonus of a small shark!

The fish are challenged constantly, and are always on the move. The challenge they face in the tank keeps them alive, and keeps them fresh!

Can you relate to this situation? Have you realised that some of us are also living in a pond, but most of the time are tired and dull, going through the motions so to speak?

In our lives, the sharks represent the new challenges to keep us active. If you are regularly conquering challenges, you are happy - your challenges keep you energised and fresh.

Just like the fish - the more challenges you face head on, the stronger you become, the more energy and ultimately the more value you will bring to the table.

Remember - you have the resources, skills and abilities to make a difference.

Put a shark in your tank and see how far you can really go!

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